Since first launching Fresh Ego Kid on site back in March last year with a range of trucker caps and apparel they’ve quickly became one of the most popular brands we offer, but what sets them apart in the UK streetwear market and what drives the brand forward? We've picked 4 factors that we feel make them stand out
Partnerships - The brands fresh ego have partnered with are the biggest names in headwear. Originally working with one of the most well known cap producers ‘Starter’ their new collections are now in collaboration with the biggest name in the industry, New Era. These key collaborations are the base of a quality product and this shows throughout the collections. Always consistent in sizing, fit and shape you can always be confident in the headwear you receive
Uniqueness - In a saturated market fresh ego kid have carved their own path and have stayed true to the streetwear and street culture scene that has seen them rise so rapidly, not afraid to avoid the mainstream route they evolve their designs whilst retaining the core elements of the brand.
Influence - fresh ego has gone from strength to strength with a little help from some of the biggest names in sport, music and fashion. Their stand out logo and designs have attracted these celebrities to the brand organically and they are always receiving snaps of stars sporting their tracksuits and snapbacks, some of which include Anthony Joshua, Cruz Beckham, Giggs, Lukaku, Sterling, Trippier, Deli Alli and Danny Simpson to name a few.
Beyond the brand - founder ex pro footballer Marvin Morgan uses the Fresh Ego Kid platform not just to promote the brand, but to also promote and to help with great causes. Organising a charity football match back in June 2017 against Team Hangout in aid of the victims of the Grenfell tower tragedy and recently shooting a campaign for cancer research with Jeff Stelling and Troopz, it’s great to see the brand using its vast audience to give voice to such important campaigns
What’s next for FEK? - With spring summer around the corner were excited to bring you their latest collection. This will be made up of both headwear and apparel with a whole range of new caps in collaboration with new era as well as some essential Summer pieces. Our personal favourites are the new twinsets which will be dropping very soon so stay tuned for the new releases